About RAINCRY

 

 

Founded by an acclaimed hairstylist and crafted for the true beauty enthusiast, RAINCRY has created unforgettable hair care collections that blend the sophistication of renowned beauty experts, with striking luxury and exhilarating performance.  Each bespoke product has been carefully curated from around the globe and combines refined innovation with the highest quality components and craftsmanship.  Experience the luxurious world of elevated beauty by RAINCRY.

 

THE HISTORY

The RAINCRY story starts with an elderly man, who hailed from a small village in the French Alps and peddled hairbrushes throughout the North American salon community. At the time, the product was seen as an industry standard, but upon the peddler’s retirement, both Qureshi and his peers realized that the once considered “commodity”—which happened to be highly regarded by royalty—reigned supreme. Years later when replacement brushes were needed, they found the North American offerings weren’t up to par so Qureshi contacted the Alps to place an order. He then learned the French brush manufacturer had been sold and the patterns were lost. Still on the search, Qureshi looked to London but quickly discovered a global gap in the market for high quality, high performance styling brushes. Eager to replace the tools he had come to rely on, Qureshi worked with French craftsmen to recreate the peddler’s product. Over the next year and a half, a team of top stylists tested numerous designs, contributed technical expertise and provided personal preferences until they unanimously agreed that RAINCRY Smooth was the best brush they had ever used and could one day be a “brush leader” in the professional and consumer markets. In the wake of the success of the RAINCRY Smooth Collection, Qureshi was asked to create a thermal line of styling brushes that would share the same quality and performance as its predecessor. Following the same design process as before, the RAINCRY Volume Collection was born eighteen months later.

 

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